How To Increase Email List Subscriber Retention Using Video

May 10, 2020
Email is a pain for so many people today. Hundreds, even thousands of emails all vying for attention. As a business, how do you increase open rates, boost engagement from your subscribers, and also provide them a unique experience as compared to your 'attention' competitors? You do so by leveraging personalized video, and today, I'm going to introduce you to a solution that not only works for freelancers, entrepreneurs, or small business owners, BUT can also be used by the enterprise.
Whether you work as a professional customer success manager or are in a related sales role, you've likely experienced a time when one or more customers have stopped responding. Maybe they were ignoring emails, not picking up the phone, and overall, are ghosting you when it comes to checkpoints, status updates, or renewal discussions. Software is transforming the world we live in today, and there are affordable tools and technologies available that will boost engagement, increase open rates, and support an influential relationship.

What if I told you there was an affordable solution to personalize your messaging in such a way that it could transform your customer engagement and relationships?

But wait! What if you're a freelancer, run a digital marketing agency, or build websites and want to personalize your lead and client experiences? That's exactly the point of this article! Personalized video messaging is an amazing solution for MANY BUSINESS TYPES and it's something many of your competitors are not using right now. That means that as an early adopter, you could set yourself apart and begin delivering a unique customer experience. Ready to learn more The answer is Bonjoro!

Onboarding, client check-ins, thanking clients or donors, and nurturing leads will never be the same!

Ok so, how does it work? Once you create your account you'll want to complete your profile in detail. That includes setting up your DNS to ensure your emails will safely reach your contacts without getting lost or dumped into spam folders. Next, you should build your first campaign based on what goal you'd like to achieve. For example, the moment you get a new lead, course signup, email subscriber, or community member, Bonjoro can be configured to add tasks to your to-do list where you can either send individual or bulk private video messages. When you login to your account, either on mobile or desktop, you can quickly record a personalized video message and send it off to your new contact! With all of the cookie-cutter auto responders out there today, personalized video messaging can really start off a relationship on the right foot. Take a look at some of the screen shots below!
bonjoro campaigns sample screen
welcome a new mailchimp subscriber with a video message
bonjoro video messaging is amazing for email subscribers
How about the workflows and what services does Bonjoro work with? Right now, Bonjoro has twelve (including Bonjoro) services it can inter-connect with in order to build wokflows or task automation. The BEST part is, you can easily use Zapier to build custom workflows for services that are outside of what Bonjoro includes. Take a look at the next two screenshots. I'll show you a list of the default workflows available in Bonjoro and then I'll show you the 'Zaps' I've built in Zapier. Oh, if you think building zaps is difficult, it's not! Just know that you are only allows 5 zaps and 100 tasks per month on their free plan. Overall, I have been thrilled with the result and my new contacts are digging the personalized video messages I've been sending. For all of my Duda website builders out there, Zapier can build automations for you also BUT you must have access to Duda's API. This will depend on your subscription plan but it's good to know!
available workflows for bonjoro out of the box
use zapier to connect services to bonjoro

*Please note, the two free trial buttons on this page contain affiliate links and if you pay for and subscribe to Bonjoro, I would receive a commission.  I REALLY want people to know about this service, I love using it and am happy to promote it as it could benefit you too!

So, what about your current email subscribers? If you already have just a few or even thousands of contacts, you can import those folks into Bonjoro by uploading a CSV. Create a campaign, upload the contacts, and then send out a single video message to the entire list in one shot! How amazing is that??!!
bonjoro can upload csv contacts

Overall, Bonjoro is a fantastic solution for any individual or team who wants to leverage personalized video in order to build influential relationships with their customers or community . You'll have to review the pricing tiers and may be able to negotiate pricing based on your business needs as well. You can group your contacts once they are in the system, then send out seasonal notifications, promotions, thank you's - whatever you want. Record one video and use it many times or record individual videos for each person. It's all up to you. LASTLY - and brand new! Bonjoro just added screen capturing where you can record your desktop or screen and then easily share the clip all while using a branded viewing page or portal. Bonjoro is an impressive tool and I can't wait to see how it continues to develop. Signup today to begin your free trial! Even if you stick with the free tier, I highly recommend you begin leveraging personalized video.

Stay informed on all of my Duda, side-hustle, freelance, and agency related videos that will help you either make money or save money.

subscribe to tom connery's youtube channel on growing your side-hustle building websites
duda website builder youtube channel thomas connery expert

Hi, I'm Tom! I help agencies and small businesses with Duda website design, local SEO, and support. On the Ayni Media blog, I create content that helps people discover Duda as well as other website and digital marketing services. Need help with Duda? Hire a Duda Expert today.

Get a Free Duda Starter Guide
google reviews widget for websites
duda website free trial signup coupon code discount

*Start your free trial using the above image link and then be sure to use my unique Duda website coupon code, TOMCSAVE to save 10% on your annual activation.

namecheap domains and email services
zen business signup
fiverr logo animation
fiverr workspace bookkeeping
bright local free trial signup
get a logo for your business
sem rush seo tool free trial signup
smugmug signup
freshbooks wave accounting alternative
repuso banner
wordpress vs. duda for website design or best builder

Duda vs Wordpress: Best Website Builder For Small Biz

By Thomas Connery • 12 Feb, 2022
When it comes down to Duda vs WordPress - I keep coming back to Duda! I have tried to use WordPress for blogging and other specific use cases BUT no more...
best online review and reputation management software

Best Review Management Software For Agencies 2022 [VIDEO]

By Thomas Connery • 06 Feb, 2022
What is the best online review and reputation management software for collecting and displaying Google review widgets and more? Check out Repuso!
how to create a duda website for your business or agency

Our Step By Step Guide On How To Create A Duda Website!

By Tom Connery • 28 Dec, 2021
The SECRET website builder agencies don't want you to know about! Signup for an account and begin creating your own small business website today!
affordable website design solution for small business

An Affordable Website Design Solution For Small Businesses

By Thomas Connery • 22 Sep, 2021
Duda is an affordable website builder, similar to Wix, Weebly, & Squarespace. It's the 'secret' web design platform agencies use. Sell websites? Learn Duda!
How To Lower Churn, Transform Onboarding, & Enhance Customer Relationships

How To Increase Email List Subscriber Retention Using Video

By Tom Connery • 10 May, 2020
Grow your email list and amaze your subscribers! Lower churn, improve onboarding, and influence customer relationships by easily leveraging personalized video.
how to fix a duda website blog h1 title defect

Duda Website Tutorial: How To Fix The Blog Title H1 Header Defect

By Tom Connery • 03 Apr, 2020
Do you have a Duda website blog or are you creating websites on the Duda platform? Review how to fix a Duda blog title or H1 defect that may be impacting you!
how to add a customer reviews widget to any website

How To Manage and Display Customer Reviews On Any Website

By Tom Connery • 06 Feb, 2020
Ayni Media offers an incredibly affordable solution for showcasing your best customer reviews across multiple social channels into one widget. Read how!
why you should upgrade your domain to premium dns

Why You Should Upgrade To Premium DNS For Your Duda Website

By Tom Connery • 18 Nov, 2019
Is Premium DNS worth the extra money for your domain? In this article, we examine the overall benefits as well as the before and after response times.
Show More Blog Posts
Share by: